A Multidisciplinary Mindset

This week, Georgy and I attended Confab 2011: The Content Strategy Conference. For content-lovers like us, it was heaven. Two days, four tracks, all content. However, it wasn’t just the shared ideas that made it great — it was the many unique perspectives challenging the way that we work and think about content strategy.

One of the themes of the conference was working relationships between web professionals (a topic we recently raised). We can’t talk about content strategy as a stand-alone practice. In her entertaining presentation, Love Thy Geek: Working In And Amongst Web Teams, Relly Annett-Baker called the future of the web multidisciplinary.

Only when content, design and development come together can we do great work. "We are all creative problem solvers," says Annett-Baker.

Source: Love Thy Geek: Working In And Amongst Web Teams by Relly Annett-Baker, May 10, 2011

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About Rick Allen

Rick Allen has worked in higher education for over twelve years, helping to shape web communications and content strategy. As principal of ePublish Media, Inc, a web publishing and content strategy consultancy in Boston, Mass., Rick works with knowledge-centric organizations to create and sustain effective web content. Keep going »

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