A New Content Creation Strategy: More Tanks

The Oatmeal often says things like no one else can, and this latest comic, decrying Facebook likebaiting and other “marketing douchebaggery,” is no different. (Though it does remind us of Patrick Powers’ insights from last fall about how no matter what changes Facebook throws our way, it’s more important than ever to share awesome content.)

So go read the comic. And then come back and let us know how you’re incorporating cage-fighting nuns into your higher ed content offerings.

So how does one get more likes? Put your energy into making things that are LIKEABLE. … Create things that are hilarious, sad, beautiful, interesting, inspiring, or simply awesome.

Source: How to get more likes on Facebook by Matthew Inman, The Oatmeal, Apr. 12, 2012

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About Georgy Cohen

Georgy Cohen is director of online content at Suffolk University and principal of Crosstown Digital Communications LLC, a consultancy focused on helping institutions of higher education tell their stories on the web. From 2004 to 2011, she worked at Tufts University, where she led the university’s forays into multimedia, social media and online news. Keep going »

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