A New Content Creation Strategy: More Tanks

The Oatmeal often says things like no one else can, and this latest comic, decrying Facebook likebaiting and other “marketing douchebaggery,” is no different. (Though it does remind us of Patrick Powers’ insights from last fall about how no matter what changes Facebook throws our way, it’s more important than ever to share awesome content.)

So go read the comic. And then come back and let us know how you’re incorporating cage-fighting nuns into your higher ed content offerings.

So how does one get more likes? Put your energy into making things that are LIKEABLE. … Create things that are hilarious, sad, beautiful, interesting, inspiring, or simply awesome.

Source: How to get more likes on Facebook by Matthew Inman, The Oatmeal, Apr. 12, 2012

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About Georgy Cohen

Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. Prior to OHO, she worked with a range of higher ed institutions, including stints at Tufts University and Suffolk University and as an independent consultant, on content strategy and digital communication initiatives. Keep going »

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