"We should do a video." "We need more photos with this article." "The site is sparse; we should add a few more pages." How many times have we heard such suggestions? Well-meaning, surely, but not necessarily in the best interest of our goals or our users' needs. If you think about it, it's kind of like saying, "We need more hamburgers" without considering whether our audience … [Read more...] about What’s the Right Content for the Job?
Visualizing Content: Using Infographics For Clear Communication
If you follow the web marketing world, you’ve likely seen an increasing number of infographics linked around. They’ve become a very hip content type: vertical images jam-packed with iconography and statistics explaining anything from the growth of mobile to storytelling to, well, infographics. Forget viral videos -- we need a viral infographic! Closely tied to the rise of … [Read more...] about Visualizing Content: Using Infographics For Clear Communication
This Must Be the Place
Location-based services (LBS), writes Leen Jones, offer a powerful way to take our content marketing on the road, engaging users with content that is relevant to their physical location. Rick wrote last month about the importance of planning for the context in which content is consumed, and LBS is a prime example. She cites North Carolina State University's customized … [Read more...] about This Must Be the Place
Live Content on a Low Budget
If there's one thing common to college campuses, it's events. We all have speakers, performances, panel discussions, cultural showcases, exhibits and other happenings scheduled weekly. We also have the events you can’t predict, whether it’s an unannounced visit by a local politician, a group discussion convened in reaction to a breaking news story or a spontaneous student … [Read more...] about Live Content on a Low Budget
Seeing is Believing
"Show, don't tell" is a tried and true adage for storytelling. But as UK video journalist Adam Westbrook points out, many stories that purport to be visual "[let] the words lead the way, dragging pictures along behind them." Westbrook challenges us to explore truly visual storytelling, where words are not required to understand the message being conveyed. He offers us some tips … [Read more...] about Seeing is Believing