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Home > Archives for Georgy Cohen

Georgy Cohen

Managing the Copycat Content Request

By Georgy Cohen on September 30, 2014

You may have gotten the request. It could come via email, in a meeting, or during a chance encounter in the staff kitchen. “Say,” begins Steve the PR guy (or Jen the photographer, or Marie your vice president), “have you seen the social media hub (or the slider widget, or the faculty profile database) on Competitor U’s website? It’s pretty great. Can we do something like … [Read more...] about Managing the Copycat Content Request

New Storytelling Platforms: Using Medium at Marquette

By Georgy Cohen on August 11, 2014

Tim Cigelske

Own your story! It’s a common refrain of modern publishing. With so many great content tools at our disposal, we need not outsource the telling of our story to third-party media. One of my all-time favorite quotes, by former King’s College communicator Kyle Christie, sums it up nicely: Universities have an opportunity to leapfrog the mainstream media and explain our … [Read more...] about New Storytelling Platforms: Using Medium at Marquette

The Power of the First-Person Perspective

By Georgy Cohen on July 15, 2014

Self-portrait

A lot has been said about “clickbait” content from sites like Upworthy, whose headlines tug on (some say exploit) emotions and curiosity to lure readers to their content. While I don’t feel as strongly about these headlines as many do, one type of headline that particularly grates on me is the faux first-person headline. For example: A News Team Follows Potential Models For … [Read more...] about The Power of the First-Person Perspective

Best Practices for Email Newsletter Content Planning

By Georgy Cohen on March 30, 2014

Mailboxes

Everyone loves to prognosticate about the future of email, including whether or not anyone still reads it or if we’ll soon be able to check it via our refrigerators. For better or for worse, email remains a ubiquitous form of communication today. According to a July 2012 report by the McKinsey Global Institute, we spend 13 hours per week dealing with email. Thirteen hours! … [Read more...] about Best Practices for Email Newsletter Content Planning

Reconsidering the Social Media Hub

By Georgy Cohen on February 21, 2014

Hub and spoke

One of my favorite projects when working at Tufts University was leading the creation of our social media hub, a custom-built page which hosted feeds from all of our social media accounts and served as an at-a-glance destination for campus social chatter. I was (and still am) extremely proud of what we built. But that was back in 2010. Now, four years later, these types of … [Read more...] about Reconsidering the Social Media Hub

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