Are the budget purse strings loosening at your institution? Have you lobbied to get some of those newly available dollars thrown in the direction of improving content on your university’s website? Yes? Excellent! Now, who to hire? This decision is made more challenging by the always-evolving nature of the web and the many hats we in the content world are often forced (or … [Read more...] about How to Hire Your Content All-Star
One of my favorite TV shows is "Mad Men." (What can I say, I’m a sucker for men with fedoras.) However, some of my favorite parts of the series never happen on television. Case in point? The “Mad Men Yourself” avatar creator, the characters’ Twitter accounts, the Sterling Cooper Draper Pryce job interview game, the “Fashion File” blog posts that reveal new details about the … [Read more...] about Transmedia Storytelling in Higher Ed
Are you one of those people who only cleans the house when you’re expecting company? No? Am I the only one? Well, similarly, for some organizations, content is something that only gets significant attention during a major campaign. In higher ed, this may take the shape of the resources poured into a viewbook that is expected to hold up for multiple years, or a website for a … [Read more...] about Campaign or Commitment: What’s Your Content Culture?
It’s that time of year when flat hats and long robes are the height of fashion. That’s right, commencement is just around the corner. If you’re like me and coming up on your seventh straight commencement, it can be tempting to fall back on the conventional, tried-and-true approach. But this year, why not try something new? After all, commencement is a milestone that engages … [Read more...] about Refresh Your Commencement Coverage with Compelling Content
You know who is one of your most valuable partners in content development? Your web developer. I'm a big believer in integrated teams, and the closer you can work with the web developer to understand the goals of your content initiatives, the more he or she can bake the structure and coding into your content that supports those goals. Content strategist Rachel Lovinger, who … [Read more...] about Making Friends with the Backend