If there’s one thing we can all identify with, it’s not having enough time to do everything that needs to get done -- even the most important things. But, if you’re willing to eat lunch at your desk for a week (which you very well might do anyway), C.C. Chapman (co-author of "Content Rules") offers a starting point for getting a hold on your website’s content strategy. How do … [Read more...] about Content Strategy… Mmm Mmm Good
With social media, it's easy to rely on one of my favorite "anti-strategies" – serendipity. Why not, right? People tweet awesome things every day about my school that I can just retweet. There's always a new article or an interesting video to post on Facebook. The hits just keep on coming. We'll be fine. You can’t plan social media! Until you have an episode of what I call … [Read more...] about Creating a Social Media Content Calendar
On the Sametz Blackstone blog, Meg Fowler warns against using jargon in our communications—a plight to which nonprofits are particularly prone. If you ask every level of an organization how they share the organization’s story, you’ll often get a lot of different answers, expressed in vastly different language—with a particularly large divide between the public and … [Read more...] about Using Jargon? Inconceivable!