As you may know, we have lots to say about content. But the more we work to elevate the discussion of content strategy in higher ed, the more we discover the extraordinary work being done by you, our readers. And we want to hear more about it. So we’re inviting the Meet Content community to submit blog post proposals and share the great work you’re doing. Interested? Let’s talk. Over [...]
About Rick Allen and Georgy Cohen
Rick Allen has worked in higher education for over twelve years, helping to shape web communications and content strategy. As principal of ePublish Media, a web publishing consultancy in Boston, Mass., Rick works with knowledge-centric organizations to create and sustain effective web content.
Georgy Cohen is director of online content at Suffolk University and principal of Crosstown Digital Communications LLC, a consultancy focused on helping higher education institutions tell their stories on the web. Previously, she worked at Tufts University as manager of web content and strategy.
Meet Confab Higher Ed
By on January 18, 2013 • 1 Comment
Not even two months after Meet Content launched, we flew to Minneapolis, Minn., to be a part of another new creation. We were among the inaugural attendees of Confab, the content strategy conference organized by Kristina Halvorson and Brain Traffic. (See our recap of the conference, including a video of attendees sharing their top takeaways.) We were thrilled. Finally, a conference devoted to content strategy, with a lineup that couldn’t [...]
Content Resolutions for 2013
By on December 18, 2012 • 1 Comment
With 2012 nearly wrapped up, we’re looking ahead. Whether you enjoy creating New Year’s resolutions or not, here are some content goals we hope are on your list for 2013. De-Silo Social Media We may feel like we’ve got this social thing down. We’ve built large communities via Facebook and Twitter, creating great content that spurs tons of engagement. Our student bloggers are going like gangbusters. And we’ve successfully experimented [...]
Margot Bloomstein and Colleen Jones on Higher Ed Content Strategy
By on May 24, 2012 • 1 Comment
While at Confab 2012, we sat down with renowned content strategists Margot Bloomstein and Colleen Jones, both of whom have done a significant amount of work with higher education, for a wide-ranging discussion about how the discipline applies in our field. Bloomstein is principal at Appropriate, Inc., and author of Content Strategy at Work. Jones is principal at Content Science and author of Clout: The Art and Science of Influential [...]
Higher Ed Rocks Confab: Engaging Content at Indiana University
By on May 22, 2012 • 1 Comment
On the first day of Confab, Indiana University’s Erika Knudson and Rebecca Salerno discussed their work creating a content strategy for the Indiana University Alumni Association geared around spurring engagement and building lasting relationships. We interviewed Knudson and Salerno about their effort: Below is our Storify of tweets from the session: [View the story "Creating Emotionally Relevant Content for Higher Education Audiences" on Storify] Creating Emotionally Relevant Content for Higher [...]