A common perception in higher ed is that the role of content owners is to simply publish information. If it's on the website, they’ve done their job. How many times have you been told, "Well, did you look on our website? It's there"? As part of a collection of humorous cartoons on content challenges, Bruce Ryan of 4 Syllables highlights the importance of content … [Read more...] about Information Is Not Inherently Useful or Usable
A Multidisciplinary Mindset
This week, Georgy and I attended Confab 2011: The Content Strategy Conference. For content-lovers like us, it was heaven. Two days, four tracks, all content. However, it wasn't just the shared ideas that made it great — it was the many unique perspectives challenging the way that we work and think about content strategy. One of the themes of the conference was working … [Read more...] about A Multidisciplinary Mindset
Themes From #meetcontent: Great Content Through Branding
In Monday’s post, Georgy talked about the theme of relationship management and content strategy from our panel discussion last week: Creating and Sustaining Higher Ed Web Content That Works. Another theme that emerged from our discussion was the role branding plays in effective higher ed content with relation to identity, delivery, relevance and community. Branding and … [Read more...] about Themes From #meetcontent: Great Content Through Branding
Packaging Is More Important Than Content (Without Context, That is)
A clever video by book publisher Dorling Kindersley, The Future of Publishing, is the perfect conclusion to a week spent talking about transmedia storytelling and content delivery. If we've learned anything this week, it's that context is key to creating relevant content and clear messaging. Oh, and books are dead and boring. Right? This is the end of … [Read more...] about Packaging Is More Important Than Content (Without Context, That is)
Planning for Content Delivery, Consumption and Context
In Monday's post, Georgy talked about transmedia storytelling in higher ed—using multiple content delivery methods to support your institution's story. This topic opens the door to a discussion on how you plan for content delivery and consumption that are contextually relevant for your audiences. With all the content delivery methods at our disposal, how do we know what … [Read more...] about Planning for Content Delivery, Consumption and Context