I love content, but nothing gets me pumped more than cutting it. Crop. Delete. Remove. Archive. Why? Because the road to clear communication often leads to less content, not more. The purpose of content is to communicate. For higher ed web professionals, it's easy to lose sight of this. Many people are responsible for constantly creating content — new blog posts, twitter … [Read more...] about Communicate Clearly With Less Content
A Business Case for Higher Ed Content
Higher ed is often troubled by talk of business objectives when it comes to web content. How can we make a business case for content if we're not a business? But, it’s an important question to answer if you want to gain support for quality content and demonstrate value. Content strategist Colleen Jones tackled this topic in a recent blog post, offering advice on pairing … [Read more...] about A Business Case for Higher Ed Content
Content and Community at Boston University
Last week, we talked about content and community in higher education. What is the role of content in online community management? What are the challenges and opportunities? Some smart higher ed community managers chimed in to share their thoughts on these questions and others. Today, I'd like to dig a little deeper. I reached out to Jenny Mackintosh from Boston University to … [Read more...] about Content and Community at Boston University
Content and Community in Higher Education
Some things were just meant to go together — mac and cheese, Wallace and Gromit, Georgy Cohen and a karaoke bar. Also, content strategy and community management. When it comes to social media, these disciplines are completely dependent upon each other. Every tweet, Facebook comment, Flickr photo, YouTube video and blog post is content — and content should give people a reason … [Read more...] about Content and Community in Higher Education
Quality Content Kills Clutter
Nobody likes clutter. It's overwhelming, distracting, and a chore to clean up. No, I'm not talking about your office space — I'm talking about your website. All the clutter people have to sift through to find the information they're looking for. Web professionals often see "clutter" as a design problem, but as usability evangelist Jared Spool notes, "It’s not … [Read more...] about Quality Content Kills Clutter