Brand on the Run?

Does the social media landscape on your campus resemble the wild west? That is to say, does your institution lack coordination and consistency when it comes to branding? Boston University’s Nathaniel Boyle – one of the panelists at our Meet Content launch event tomorrow in Cambridge, Mass. – details the BU approach to maintaining brand identity across various social media platforms.

These are your social media accounts, so please consider the social “personality” you want your aesthetic to convey. And don’t be afraid to have fun!

Source: Maintaining BU’s brand identity standards on social networks by Nathaniel Boyle, Social Media at BU, Apr. 27, 2011

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About Georgy Cohen

Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. Prior to OHO, she worked with a range of higher ed institutions, including stints at Tufts University and Suffolk University and as an independent consultant, on content strategy and digital communication initiatives. Keep going »

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