Content Strategy… Mmm Mmm Good

If there’s one thing we can all identify with, it’s not having enough time to do everything that needs to get done — even the most important things. But, if you’re willing to eat lunch at your desk for a week (which you very well might do anyway), C.C. Chapman (co-author of “Content Rules“) offers a starting point for getting a hold on your website’s content strategy. How do you make the time to get your content under control?

People hope and pray for a silver bullet solution to the “mystery” of a content strategy, and while I’m here to tell you that there isn’t one, I do want to give you tools to get started immediately. … Where you go from there is up to you.

Source: The lunch hour content strategy by C.C. Chapman, iMedia Connection, March 30, 2011

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About Georgy Cohen

Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. Prior to OHO, she worked with a range of higher ed institutions, including stints at Tufts University and Suffolk University and as an independent consultant, on content strategy and digital communication initiatives. Keep going »

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