Google Says Users First With Lengthy Page Content

The simple secret to search engine optimization (SEO): focus on your users.

In Google’s latest attempt to improve search for web users, they have prioritized single-page versions of multi-page articles (if a single-page version of the article exists) in search results.

This is a relatively minor tweak on Google’s part, but it’s a good reminder to create web content for people first and search engines second. Search engines aim to deliver useful, relevant, fast search results for people. That should be our goal too.

And, yes, look into that multi-page content if you have any.

User testing has taught us that searchers much prefer the view-all, single-page version of content over a component page containing only a portion of the same information with arbitrary page breaks (which cause the user to click "next" and load another URL).

Source: View-all in search results by Google Webmaster Central blog, Sept. 15, 2011.

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About Rick Allen

Rick Allen has worked in higher education for over twelve years, helping to shape web communications and content strategy. As principal of ePublish Media, Inc, a web publishing and content strategy consultancy in Boston, Mass., Rick works with knowledge-centric organizations to create and sustain effective web content. Keep going »

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