On the first day of Confab, Indiana University’s Erika Knudson and Rebecca Salerno discussed their work creating a content strategy for the Indiana University Alumni Association geared around spurring engagement and building lasting relationships.
We interviewed Knudson and Salerno about their effort:
Below is our Storify of tweets from the session:
Creating Emotionally Relevant Content for Higher Education Audiences
Erika Knudson and Rebecca Salerno from Indiana University presented on this topic at Confab 2012 on May 15.
Storified by Meet Content · Tue, May 15 2012 14:56:18
P.S. Thanks, mStoner, for hosting the Higher Ed Lounge at Confab, where we conducted this video interview.