How to Hire Your Content All-Star

Are the budget purse strings loosening at your institution? Have you lobbied to get some of those newly available dollars thrown in the direction of improving content on your university’s website? Yes? Excellent! Now, who to hire? This decision is made more challenging by the always-evolving nature of the web and the many hats we in the content world are often forced (or sometimes choose) to wear. But Ann Handley, co-author of “Content Rules,” recommends five core qualities to consider when hiring a content creator: training as a print or broadcast journalist, digital intuition, business acumen, an amateur passion and social DNA.

For many [marketers], things like con­tent cre­ator, writer and video­g­ra­pher aren’t busi­ness skills they’ve tra­di­tion­ally needed or nurtured. So what should a busi­ness look for in a chief con­tent officer—the key per­son respon­si­ble for cre­at­ing, shar­ing and man­ag­ing con­tent for your site?

Source: The Five Most Critical Things to Look for in a Content Hire by Ann Handley, OpenView Labs, Apr. 27, 2011

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About Georgy Cohen

Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. Prior to OHO, she worked with a range of higher ed institutions, including stints at Tufts University and Suffolk University and as an independent consultant, on content strategy and digital communication initiatives. Keep going »

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