Are the budget purse strings loosening at your institution? Have you lobbied to get some of those newly available dollars thrown in the direction of improving content on your university’s website? Yes? Excellent! Now, who to hire? This decision is made more challenging by the always-evolving nature of the web and the many hats we in the content world are often forced (or sometimes choose) to wear. But Ann Handley, co-author of “Content Rules,” recommends five core qualities to consider when hiring a content creator: training as a print or broadcast journalist, digital intuition, business acumen, an amateur passion and social DNA.
For many [marketers], things like content creator, writer and videographer aren’t business skills they’ve traditionally needed or nurtured. So what should a business look for in a chief content officer—the key person responsible for creating, sharing and managing content for your site?
Source: The Five Most Critical Things to Look for in a Content Hire by Ann Handley, OpenView Labs, Apr. 27, 2011