Earlier this year, we wrote about the value of building a community around photo content with Instagram. Since then, a lot has happened, including Instagram’s availability on the Android platform and a small chunk of change from a guy named Mark. But the promise of Instagram as a tool for creating a sense community through shared visual experiences remains.
Nick DeNardis recently wrote about how his institution, Wayne State University, joined Instagram and almost immediately began developing a community and deriving value from the content they shared and discovered there.
The Instagram community reinforced our existing notion that content is king. The photos we posted with a deeper meaning got more of a reaction.
Source: 48 Hours with Instagram by Nick DeNardis, Wayne State University Web Communications, Apr. 17, 2012