Instant Karma

Earlier this year, we wrote about the value of building a community around photo content with Instagram. Since then, a lot has happened, including Instagram’s availability on the Android platform and a small chunk of change from a guy named Mark. But the promise of Instagram as a tool for creating a sense community through shared visual experiences remains.

Nick DeNardis recently wrote about how his institution, Wayne State University, joined Instagram and almost immediately began developing a community and deriving value from the content they shared and discovered there.

The Instagram community reinforced our existing notion that content is king. The photos we posted with a deeper meaning got more of a reaction.

Source: 48 Hours with Instagram by Nick DeNardis, Wayne State University Web Communications, Apr. 17, 2012

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About Georgy Cohen

Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. Prior to OHO, she worked with a range of higher ed institutions, including stints at Tufts University and Suffolk University and as an independent consultant, on content strategy and digital communication initiatives. Keep going »

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