Instant Karma

Earlier this year, we wrote about the value of building a community around photo content with Instagram. Since then, a lot has happened, including Instagram’s availability on the Android platform and a small chunk of change from a guy named Mark. But the promise of Instagram as a tool for creating a sense community through shared visual experiences remains.

Nick DeNardis recently wrote about how his institution, Wayne State University, joined Instagram and almost immediately began developing a community and deriving value from the content they shared and discovered there.

The Instagram community reinforced our existing notion that content is king. The photos we posted with a deeper meaning got more of a reaction.

Source: 48 Hours with Instagram by Nick DeNardis, Wayne State University Web Communications, Apr. 17, 2012

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About Georgy Cohen

Georgy Cohen is director of online content at Suffolk University and principal of Crosstown Digital Communications LLC, a consultancy focused on helping institutions of higher education tell their stories on the web. From 2004 to 2011, she worked at Tufts University, where she led the university’s forays into multimedia, social media and online news. Keep going »

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