You know who is one of your most valuable partners in content development? Your web developer. I’m a big believer in integrated teams, and the closer you can work with the web developer to understand the goals of your content initiatives, the more he or she can bake the structure and coding into your content that supports those goals.
Content strategist Rachel Lovinger, who has written extensively on the semantic web and the concept of making data meaningful, penned this post in advance of the inaugural Confab content strategy conference about how to make your content “nimble” and the benefits of doing so. (Relatedly, she also authored a report for Razorfish on this and other topics in digital publishing.)
…Content needs to be mobile-friendly, socially-enabled, and accessible on demand. At the same time, as content travels around in cyberspace, it also needs to retain some amount of context and meaning in order to be used properly. To succeed in this environment, content must be well structured, well defined, and well described.
Source: Make Your Content Nimble, Then Set It Free by Rachel Lovinger, Confab Blog, April 12, 2011