Margot Bloomstein and Colleen Jones on Higher Ed Content Strategy

While at Confab 2012, we sat down with renowned content strategists Margot Bloomstein and Colleen Jones, both of whom have done a significant amount of work with higher education, for a wide-ranging discussion about how the discipline applies in our field.

Bloomstein is principal at Appropriate, Inc., and author of Content Strategy at Work. Jones is principal at Content Science and author of Clout: The Art and Science of Influential Web Content (Amazon affiliate links).

How content strategy can benefit higher education

[ Direct link to video on YouTube ]

How higher ed can make content strategy work

[ Direct link to video on YouTube ]

Implementing content strategy with limited time and resources

[ Direct link to video on YouTube ]

Achieving effective web governance

[ Direct link to video on YouTube ]

Planning for content to be published across multiple contexts and devices

[ Direct link to video on YouTube ]

Making the argument for content as a means of achieving organizational goals

[ Direct link to video on YouTube ]

Thanks so much to Margot and Colleen for sharing their time and perspectives. And thanks to mStoner, who hosted the Higher Ed Lounge at Confab where we conducted this interview.

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About Rick Allen and Georgy Cohen

Rick Allen has worked in higher education for over twelve years, helping to shape web communications and content strategy. As principal of ePublish Media, a web publishing consultancy in Boston, Mass., Rick works with knowledge-centric organizations to create and sustain effective web content.

Georgy Cohen is associate creative director, content strategy, at OHO Interactive, a digital agency based in the Boston area. Previously, she worked in content roles at Tufts University, Suffolk University, and her independent consultancy to higher ed, Crosstown Digital Communications.

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