While at Confab 2012, we sat down with renowned content strategists Margot Bloomstein and Colleen Jones, both of whom have done a significant amount of work with higher education, for a wide-ranging discussion about how the discipline applies in our field.
Bloomstein is principal at Appropriate, Inc., and author of Content Strategy at Work. Jones is principal at Content Science and author of Clout: The Art and Science of Influential Web Content (Amazon affiliate links).
How content strategy can benefit higher education
How higher ed can make content strategy work
Implementing content strategy with limited time and resources
Achieving effective web governance
Planning for content to be published across multiple contexts and devices
Making the argument for content as a means of achieving organizational goals
Thanks so much to Margot and Colleen for sharing their time and perspectives. And thanks to mStoner, who hosted the Higher Ed Lounge at Confab where we conducted this interview.