Meet Confab Higher Ed


Coming soon: Confab goes to school.

Not even two months after Meet Content launched, we flew to Minneapolis, Minn., to be a part of another new creation. We were among the inaugural attendees of Confab, the content strategy conference organized by Kristina Halvorson and Brain Traffic. (See our recap of the conference, including a video of attendees sharing their top takeaways.)

We were thrilled. Finally, a conference devoted to content strategy, with a lineup that couldn’t be beat. Ahead of Confab, we connected with others in higher ed who planned to attend the conference. We figured we’d uncover a small but hardy core of colleagues with whom we could discuss shared challenges and lessons learned. As it turned out, it was not a small group.

To our surprise and delight, we found dozens of higher ed professionals in attendance. We were all hungry. Not just for the Confab cake—but also to elevate the dialogue on content strategy in higher ed to tackle the challenges we face on campus.

And, indeed, the conversation has taken off.

Higher ed faces significant challenges on the web, but now we have shared lessons learned to educate and empower the higher ed community to do great work.

That’s why we are thrilled to partner with Brain Traffic to present Confab Higher Ed, set to take place Nov. 11-12 in Atlanta. As the first industry-specific Confab, we will focus on the unique challenges and opportunities for content strategy in higher education.

We have been overwhelmed with the positive reaction to the announcement of Confab Higher Ed. Over the coming months, we’ll nail down the conference details, including programming (and cake orders—gotta have priorities). As soon as we have new information, we will share it with you. (You can sign up for the Confab mailing list or follow @ConfabEvents on Twitter to make sure you don’t miss a thing.)

In the meantime, we’d love to hear what you are looking for in a higher ed content strategy conference. Help us to make Confab Higher Ed awesome. Please share your thoughts in the comments.

Photo by confabevents / Flickr

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About Rick Allen and Georgy Cohen

Rick Allen has worked in higher education for over twelve years, helping to shape web communications and content strategy. As principal of ePublish Media, a web publishing consultancy in Boston, Mass., Rick works with knowledge-centric organizations to create and sustain effective web content.

Georgy Cohen is associate creative director, content strategy, at OHO Interactive, a digital agency based in the Boston area. Previously, she worked in content roles at Tufts University, Suffolk University, and her independent consultancy to higher ed, Crosstown Digital Communications.


  1. Régis Faubet says:

    I know it’s early, but any chance of a “Content Strategy 101” workshop with Kristina Halvorson (as included in Confab London?)

What do you think?