Everyone in higher education wants great and effective web content, but how do we make that happen? Where do we start? What are the challenges and solutions? What does it take to “get it right”?
Meet Content was founded by Georgy Cohen and me, Rick Allen, to explore these questions and many others. Why? Because we love great content, just like you! Our goal is to enable higher education institutions to create and sustain web content that works—useful, usable and on-brand, not to mention engaging and fun! We hope that Meet Content will fuel smart discussions and provide a valuable resource for sharing and learning about content.
There’s a lot to cover: content strategy, content management, creation, web writing, style guides, communications, social media, usability, workflow, analysis, branding, measurement. Phew! We had better get started…
Big thanks to fellow higher ed content-lovers David Baker, Andrew Careaga, Jon Hussey, Tim Nekritz, J.D. Ross, Charna Westervelt, and Mallory Wood for helping jump-start the conversation. We’d love to hear from others too! What do you think? What makes for great and effective higher ed web content?
Homepage and archive photo by Lee Kilpatrick.