Packaging Is More Important Than Content (Without Context, That is)

A clever video by book publisher Dorling Kindersley, The Future of Publishing, is the perfect conclusion to a week spent talking about transmedia storytelling and content delivery. If we’ve learned anything this week, it’s that context is key to creating relevant content and clear messaging. Oh, and books are dead and boring. Right?

This is the end of publishing
and
books are dead and boring
no longer can it be said that
we like to read …

… we like to read
no longer can it be said that
books are dead and boring
and
This is the end of publishing

Source: The Future of Publishing by Dorling Kindersley, March 15, 2010

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About Rick Allen

Rick Allen has worked in higher education for over twelve years, helping to shape web communications and content strategy. As principal of ePublish Media, Inc, a web publishing and content strategy consultancy in Boston, Mass., Rick works with knowledge-centric organizations to create and sustain effective web content. Keep going »

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