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Content and Community in Higher Education
Some things were just meant to go together — mac and cheese, Wallace and Gromit, Georgy Cohen and a karaoke bar. Also, content strategy and community management. When it comes to social media, these disciplines are completely dependent upon each other. Every tweet, Facebook comment, Flickr photo, YouTube video and blog post is content — and content should give people a reason to stay engaged in your community, conveying meaningful [...]
Reinventing News on Your University Website
Two weeks ago at HighEdWeb, I gave a presentation entitled Carrying the Banner: Reinventing News on Your University Website. This session won the Red Stapler for Best of Track (Content), as well as Best of Conference honors. Thanks, HighEdWeb, for the opportunity to present and the tremendous honor! You can watch the full session online, thanks to Higher Ed Live, or read a recap, thanks to LINK. What follows is [...]
Content Takeaways from HighEdWeb 2011
Last week, we traveled to Austin, TX, for HighEdWeb 2011, one of the most eagerly anticipated events on our calendar. We were excited to present on making quality content count with web analytics (Rick) and reinventing news on your university website (Georgy, who received a Red Stapler and Best of Conference honor for the session). While the content track was held on the hotel’s top floor — “closest to heaven,” [...]
SEO Copywriting for Content Contributors
Search engines such as Google are one of the primary ways people find our websites and the content they seek. As such, it’s very important to be mindful of search engine optimization (SEO) best practices so that we enable search engines — and the people using them — to find and discover our web content. People often consider SEO to be a content editing task — something you hand-off to [...]
Content Strategy and Web Development in Higher Ed
We can talk until we’re blue in the face about what makes for great web content, but those efforts would never make it online if not for our web developers. From content management systems to microsites blending multimedia and social media elements, they create the systems and interfaces that give our content function, traction and mobility. In my experience working on content-centric projects with web developers, I find that the [...]