Our Blog

Making Change at Confab Higher Ed 2014

Last week, a bunch of smart higher education content professionals landed in Atlanta for the second annual Confab Higher Ed cake party. Er, rather, the second annual Confab Higher Ed conference. More than just a project show-and-tell, the conference presenters used their accomplishments and experiences to touch on some of the pervasive themes that inform all of our work. These include trust, internal communication and collaboration, and how to … [Read more...]

Bringing Content Strategy from the Office to the Classroom

Every day, we fill the roles of both teacher and student. We are frequently Googling for articles, reading books, querying peers, and sometimes attending conferences to learn how to tackle various content challenges. At the same time, we are often consulting, training, and educating colleagues and stakeholders alike about content strategy best practices and how to best meet institutional communication goals. Some of us take the teaching role a … [Read more...]

Power to the Humans: HighEdWeb 2014

The dream of higher ed is alive in Portland. That’s what we learned at the 2014 HighEdWeb conference, which made its first stop in the Pacific Northwest. As always, the conference was a great opportunity to learn, reflect, connect, and refresh our perspective for the challenges waiting back at home. A theme that pervaded many of the sessions at HighEdWeb was the idea of being human. The work we do as web content professionals is not about … [Read more...]

Managing the Copycat Content Request

You may have gotten the request. It could come via email, in a meeting, or during a chance encounter in the staff kitchen. “Say,” begins Steve the PR guy (or Jen the photographer, or Marie your vice president), “have you seen the social media hub (or the slider widget, or the faculty profile database) on Competitor U’s website? It’s pretty great. Can we do something like that?” And… that’s it. A thing. Maybe they saw it on a blog, or at a … [Read more...]

New Storytelling Platforms: Using Medium at Marquette

Own your story! It’s a common refrain of modern publishing. With so many great content tools at our disposal, we need not outsource the telling of our story to third-party media. One of my all-time favorite quotes, by former King’s College communicator Kyle Christie, sums it up nicely: Universities have an opportunity to leapfrog the mainstream media and explain our research, teaching and wider contributions to society in forms beyond the … [Read more...]