An editorial calendar is invaluable in ensuring up-to-date, well-organized, on-task content. But to make it work, you can’t just use an Excel template you found via Google and call it a day. An effective editorial calendar, says Brain Traffic’s Melissa Rach, has to be customized to match both the purpose and the prioritized particulars of your content. While it requires a bit of work up front — and, as we wrote about earlier, an editorial calendar for social media may differ from one for a blog or your homepage — that work pays significant dividends going forward.
Editorial calendars do not have to be fancy or complicated. Whatever works for you, works.
Source: The Dirt on Editorial Calendars by Melissa Rach, Brain Traffic, July 21, 2011