About Georgy Cohen

Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. Prior to OHO, she worked with a range of higher ed institutions, including stints at Tufts University and Suffolk University and as an independent consultant, on content strategy and digital communication initiatives. Keep going »


  1. Larry Ross says:

    The quality of your video’s picture is important, but probably not as important as the quality of the sound.

    Fuzzy, shaky videos are “OK” if the content is there. Sometimes, an unprofessional look can be more convincing that a polished one (from the “Corporation”). But muffled or low sound that strains the ear will result in viewers to abandon the clip.

    So take a moment and attach a lapel microphone to your video camera. They cost less than $40 and are worth it.

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