Stakeholder Support Is Key for Content Strategy Success

Content strategy depends on strong stakeholder relationships. You need stakeholders not only to help inform your content strategy but also to help implement and maintain it. Without involving stakeholders in the planning process and prioritizing their needs, competing objectives will compromise success.

Meghan Casey of Brain Traffic offers great tips for gaining stakeholder support, as well as suggestions for group song. "Kumbaya," anyone?

Every content project has stakeholders. And while developing and documenting your content strategy is super important, it’s nothing more than paper or electronic files without their support.

Source: Give Content Strategy a Fighting Chance by Meghan Casey, Brain Traffic, May 26th, 2011

  • RSS
  • LinkedIn
  • Twitter
  • Facebook
About Rick Allen

Rick Allen has worked in higher education for over twelve years, helping to shape web communications and content strategy. As principal of ePublish Media, Inc, a web publishing and content strategy consultancy in Boston, Mass., Rick works with knowledge-centric organizations to create and sustain effective web content. Keep going »

What do you think?