Content strategy depends on strong stakeholder relationships. You need stakeholders not only to help inform your content strategy but also to help implement and maintain it. Without involving stakeholders in the planning process and prioritizing their needs, competing objectives will compromise success.
Meghan Casey of Brain Traffic offers great tips for gaining stakeholder support, as well as suggestions for group song. "Kumbaya," anyone?
Every content project has stakeholders. And while developing and documenting your content strategy is super important, it’s nothing more than paper or electronic files without their support.
Source: Give Content Strategy a Fighting Chance by Meghan Casey, Brain Traffic, May 26th, 2011