About Georgy Cohen

Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. Prior to OHO, she worked with a range of higher ed institutions, including stints at Tufts University and Suffolk University and as an independent consultant, on content strategy and digital communication initiatives. Keep going »


  1. Glenn Emerson says:

    The notion of using structure to enable multichannel publishing is not new. That problem was realized in the technical and legal publishing arenas decades ago. After many attempts to address the issue with SGML, then HTML, then XML, the DITA (Darwin Information Typing Architecture) XML standard emerged. It solves many of the problems mentioned here–breaking content into the smallest logical chunks (codifying Robert Horn’s research into “Information Mapping” and human learning into a structured markup model), while allowing those chunks to be assembled into longer narratives such as manuals and papers. Unlike earlier standards, the topical architecture of DITA allows rich semantics specialized to the type of information (reference, concept, task, glossary, troubleshooting, learning assessment activity). This in turn allows automated data mining of content to transform it to multiple media, such as mobile apps, mobile websites, learning management systems, PDF, HTML, integrated help systems…

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