Understanding our users’ needs and evaluating the efficacy of our web content is an ongoing challenge. But sometimes the most relevant, valuable insights are right in front of us. In her post, "Revisiting the cliché, 'the customer is always right,'" Tara DeMarco reminds us to make use of everyday user feedback. Just like customers, our web users are always … [Read more...] about User Feedback, Where? Right There!
In Monday's post, Georgy talked about transmedia storytelling in higher ed—using multiple content delivery methods to support your institution's story. This topic opens the door to a discussion on how you plan for content delivery and consumption that are contextually relevant for your audiences. With all the content delivery methods at our disposal, how do we know what … [Read more...] about Planning for Content Delivery, Consumption and Context
On Seth Godin’s blog, he relates aligning your brand with customers to relationship building. Indeed, this partnership is the foundation of effective web content. Only when your content meets both your institution’s website goals and your users’ needs can it be called effective. This is a powerful mindset: Partnering with your users is more valuable than serving them because … [Read more...] about Don’t Serve Web Users, Partner With Them