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Home > Archives for audience

audience

A Closer Look at Shorthand Visual Communications

By Georgy Cohen on January 12, 2015

Let's put ourselves in the shoes of one of our students. A graduating student, let's say. Perhaps their feelings are best represented like this: Or like this: (•_•) <)   )╯College /     \ \(•_•) (    (> is finally /    \ (•_•) <)    )> over. /   \ Or perhaps they would feel more like this: Why are we talking about GIFs, emoji, and … [Read more...] about A Closer Look at Shorthand Visual Communications

Managing the Copycat Content Request

By Georgy Cohen on September 30, 2014

You may have gotten the request. It could come via email, in a meeting, or during a chance encounter in the staff kitchen. “Say,” begins Steve the PR guy (or Jen the photographer, or Marie your vice president), “have you seen the social media hub (or the slider widget, or the faculty profile database) on Competitor U’s website? It’s pretty great. Can we do something like … [Read more...] about Managing the Copycat Content Request

New Storytelling Platforms: Using Medium at Marquette

By Georgy Cohen on August 11, 2014

Tim Cigelske

Own your story! It’s a common refrain of modern publishing. With so many great content tools at our disposal, we need not outsource the telling of our story to third-party media. One of my all-time favorite quotes, by former King’s College communicator Kyle Christie, sums it up nicely: Universities have an opportunity to leapfrog the mainstream media and explain our … [Read more...] about New Storytelling Platforms: Using Medium at Marquette

Planning Content Goals With Web Stakeholder Interviews

By Rick Allen on July 30, 2014

Lego people

In an earlier post, we talked about using focus groups to better understand your web users' needs. But external web users are not the only type of users we need to understand in order to create valuable and purposeful content. To create web content that works, we must also understand our internal web content stakeholders. These are all the people planning for, creating, … [Read more...] about Planning Content Goals With Web Stakeholder Interviews

The Power of the First-Person Perspective

By Georgy Cohen on July 15, 2014

Self-portrait

A lot has been said about “clickbait” content from sites like Upworthy, whose headlines tug on (some say exploit) emotions and curiosity to lure readers to their content. While I don’t feel as strongly about these headlines as many do, one type of headline that particularly grates on me is the faux first-person headline. For example: A News Team Follows Potential Models For … [Read more...] about The Power of the First-Person Perspective

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