Everyone loves to prognosticate about the future of email, including whether or not anyone still reads it or if we’ll soon be able to check it via our refrigerators. For better or for worse, email remains a ubiquitous form of communication today. According to a July 2012 report by the McKinsey Global Institute, we spend 13 hours per week dealing with email. Thirteen hours! … [Read more...] about Best Practices for Email Newsletter Content Planning
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Department-Level Content Strategy
The following guest post was written by Erin Martin, Web Communication Leader for the departments of Horticulture and Crop and Soil Science at Oregon State University. Last year, I scraped up enough funding to attend Confab Higher Ed, the inaugural higher education content strategy conference held in Atlanta. As I was wandering around, meeting inspiring folks and talking shop … [Read more...] about Department-Level Content Strategy
Why Duplicate Content Is Bad for the Web
Among the countless content problems found on websites, one of the most egregious and commonly cited is duplicate content. Content strategists — not to mention search engine optimization (SEO) professionals — love to hate on duplicate content. As soon as we spot it during a content audit, we quickly bring out our metaphorical red pens. Begone, duplicate content! But why? For … [Read more...] about Why Duplicate Content Is Bad for the Web
Reconsidering the Social Media Hub
One of my favorite projects when working at Tufts University was leading the creation of our social media hub, a custom-built page which hosted feeds from all of our social media accounts and served as an at-a-glance destination for campus social chatter. I was (and still am) extremely proud of what we built. But that was back in 2010. Now, four years later, these types of … [Read more...] about Reconsidering the Social Media Hub
Introducing Your Content: Page Titles and Headings
Last week, Georgy talked about the importance of headlines for introducing stories and enticing readers. But how do these lessons learned for headlines in news and featured content translate to other forms of content — such as admissions and academic webpages? Page titles and headings also play an important role for all content on our websites. Readers rely on page titles and … [Read more...] about Introducing Your Content: Page Titles and Headings