Three Higher Ed Content Problems a Strategy Can Solve

One of the goals of Meet Content is to make content strategy more tangible for higher education web professionals. Many discussions on content strategy (including those led by me) look at it from a wide-angle lens, which demonstrates the necessary holistic approach to content. However, this approach can also make the discipline seem overwhelming and unmanageable. So, to bridge the gap between concepts and daily challenges, I'd like to highlight … [Read more...]

Meet Content

Everyone in higher education wants great and effective web content, but how do we make that happen? Where do we start? What are the challenges and solutions? What does it take to “get it right”? Meet Content was founded by Georgy Cohen and me, Rick Allen, to explore these questions and many others. Why? Because we love great content, just like you! Our goal is to enable higher education institutions to create and sustain web content that … [Read more...]

Using Jargon? Inconceivable!

On the Sametz Blackstone blog, Meg Fowler warns against using jargon in our communications—a plight to which nonprofits are particularly prone. If you ask every level of an organization how they share the organization’s story, you’ll often get a lot of different answers, expressed in vastly different language—with a particularly large divide between the public and private voices. Which means that, both internally and externally, … [Read more...]