Since the launch of Meet Content, we’ve been gratified to see the conversation around content strategy in higher education continue to evolve. More institutions are taking their web content seriously, and that makes us pretty psyched. But how can we quantify this progress? And how can we identify areas where we can still do better? Data can tell a powerful story. With … [Read more...] about Survey: A Look at Content Strategy in Higher Education
content strategy
Training Student Content Creators at Glendon College
The following guest post was written by Courtney Mallam, content specialist at Glendon College, York University in Toronto, Canada. Producing great web content isn’t easy — particularly when operating as the only designated content creator in your division. Some days, finding opportunities to thoughtfully plan and create content can feel like a small miracle. At Glendon … [Read more...] about Training Student Content Creators at Glendon College
Higher Ed Takeaways From Confab Minneapolis 2013
Last week, I attended Confab Minneapolis 2013. And it rocked. I was joined by an international community of content professionals to challenge our thinking and help advance the evolving discipline of content strategy. We also enjoyed a lot of cake. As in past years, the higher ed community was well represented. If you missed the event, don’t fret. Confab Higher Ed has yet to … [Read more...] about Higher Ed Takeaways From Confab Minneapolis 2013
How to Activate Faculty to Fuel Your Content
The following guest post was written by Katy Zimmerman, Content Strategist at Colorado Technical University. What if I told you that you have a team of expert writers at your disposal? It’s true. Content professionals in higher education are sitting on a potential gold mine of untapped authors. University faculty are subject-matter experts in their field, and many also have … [Read more...] about How to Activate Faculty to Fuel Your Content
Be Yourself: Embrace Authentic Content
In a recent post, Rob Engelsman talked about using students to create “authentic content” through social media. Indeed, this can be one of the greatest benefits of social media content. It's often raw and unfiltered (or less filtered). It's “authentic.” However, authentic content is not reserved for social media. In fact, all content should be authentic. But why is … [Read more...] about Be Yourself: Embrace Authentic Content