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Home > Archives for definitions

definitions

Why Duplicate Content Is Bad for the Web

By Rick Allen on February 27, 2014

Duplicate doors

Among the countless content problems found on websites, one of the most egregious and commonly cited is duplicate content. Content strategists — not to mention search engine optimization (SEO) professionals — love to hate on duplicate content. As soon as we spot it during a content audit, we quickly bring out our metaphorical red pens. Begone, duplicate content! But why? For … [Read more...] about Why Duplicate Content Is Bad for the Web

Introducing Your Content: Page Titles and Headings

By Rick Allen on January 28, 2014

An announcer with a megaphone.

Last week, Georgy talked about the importance of headlines for introducing stories and enticing readers. But how do these lessons learned for headlines in news and featured content translate to other forms of content — such as admissions and academic webpages? Page titles and headings also play an important role for all content on our websites. Readers rely on page titles and … [Read more...] about Introducing Your Content: Page Titles and Headings

We Blog About Headlines. What Comes Next Will Amaze You

By Georgy Cohen on January 21, 2014

Dewey Defeats Truman headline

My first job out of college was working for the Boston Globe’s website, which afforded me the opportunity to write a lot of headlines. Perhaps the best (or worst) headline I ever wrote, after a Boston Celtics victory, was “Pierce nets 40 as Celtics pierce Nets.” Clever, eh? “Clever” could be an apt description for many headlines you read. The goal of the headline is to tell … [Read more...] about We Blog About Headlines. What Comes Next Will Amaze You

Respect Your Audience With Readable Content

By Georgy Cohen on September 16, 2013

Reading glasses on top of an iPad

Recently, I was reviewing a website and came across a page geared toward international students. Reading the copy, I realized English would not be the first language for the target audience. Immediately, I felt my brain shift into a different gear. Beyond assessing the value of the content, I began closely scrutinizing diction and syntax. How many syllables in this word? … [Read more...] about Respect Your Audience With Readable Content

The Case for a Web Editor-in-Chief

By Rick Allen on February 26, 2013

Compass

Web content workflow and governance include many moving parts. In order to keep the wheels turning, roles and responsibilities must be defined to make sure that all work gets done and that content contributors have clear expectations about their own and others’ responsibilities. As described in Content Strategy for the Web, 2nd Edition by Kristina Halvorson and Melissa … [Read more...] about The Case for a Web Editor-in-Chief

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