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Home > Archives for definitions

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Guidelines for Effective Editorial Calendars

By Georgy Cohen on February 19, 2013

LEGO calendar

Whether we’re planning content for a homepage, a blog, a news site, a Twitter account or some other destination, an editorial calendar is an essential tool for making sense of the who, what, when, where, why and how of our content: Who is responsible for creating this? What content type are we publishing? When will we publish this content? Where will we … [Read more...] about Guidelines for Effective Editorial Calendars

Leading Successful Editorial Meetings

By Georgy Cohen on August 9, 2012

Cat and computer keyboard

Communication is hard. And when you think about higher ed, where we’ve got both central- and unit-level communications staff—each with their own stories, platforms, priorities, and staffing—it is really hard. The oft-invoked analogy is “herding cats,” and it certainly applies in this instance. So, we organize an editorial meeting, inviting all the top cats. Finally, we’ll … [Read more...] about Leading Successful Editorial Meetings

Structured Content: An Overview

By Georgy Cohen on March 27, 2012

Baby dressed in layers

When we create content—whether it’s a tweet, a blog post or a program description—we can no longer anticipate the default experience to be the desktop web browser. Our content is going places—sometimes places we can’t predict. It could be an iPhone, a Kindle, even a Nintendo Wii. As it is dispatched to digital corners far and wide, is it equipped to do its job, no matter … [Read more...] about Structured Content: An Overview

Content Governance Assessment

By Rick Allen on March 19, 2012

Train schedule on time

During our first Meet Content webinar, an attendee asked a great question: where do you start with web content governance? It’s a challenging question to answer because content governance requires that you first have a content plan. Content governance — a process of managing content roles, responsibilities, processes, documentation, tools and training — can’t be distinguished … [Read more...] about Content Governance Assessment

The Fallacy of User-Centered Content

By Rick Allen on October 4, 2011

On Meet Content, we talk a lot about the importance of users’ needs. Last week Georgy discussed content as customer service, highlighting the need for our content to be helpful to users. Indeed, content is customer service! For web writing and content creation, I consider this the number one guideline: keep your audience in mind. What are their needs? Why are they visiting … [Read more...] about The Fallacy of User-Centered Content

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