Get excited! We’re talking HTML meta tags. Yes, today these annoying details we love to ignore are front and center. Metadata is not a sexy topic for most people, and HTML meta tags even less so. But they’re on our web content checklist — or they should be — so let’s have a plan. HTML meta tags are used to inform search engines about your webpage content. What is … [Read more...] about Assessing the Value of HTML Meta Tags
"Be authentic" is popular advice for using social media. But this attribute is not only applicable to social media content. All web content needs authenticity. So what does that mean? How does that requirement fit within a content strategy? How do you plan for authenticity? In a video interview with host Erik Michielsen of Capture Your Flag, Simon Sinek provides … [Read more...] about Defining Authentic Content
In an interview with Randall Snare from the CS Forum in London, content strategist Karen McGrane compares her work on the web to change management—a concept that hits home for academia. Generally, colleges are slow to adopt web strategy. As higher ed web professionals, we're not just content, design, development and marketing experts—we're also change management … [Read more...] about Web Professionals as Change Management Specialists
Content strategy and content marketing are often used interchangeably when in fact they're distinct practices. I don't like to get hung up on titles—it's more important that the content work gets done than properly labeling the job—but it confuses the work required when these terms are merged. On the iMedia Connection blog, Rebecca Lieb offers some clear distinctions regarding … [Read more...] about Are We Talking Content Strategy or Content Marketing?