The hottest digital platform today arguably isn’t Periscope, Snapchat, or Yik Yak. In fact, it was invented in 1972. Yes, friends, I am talking about email. Email is experiencing a renaissance thanks in large part to a surge of popular newsletter products, whether it is the personal newsletter of a respected writer or a clever newsletter product written in a distinctively … [Read more...] about The Rebirth of Email Newsletters
Best Practices for Email Newsletter Content Planning
Everyone loves to prognosticate about the future of email, including whether or not anyone still reads it or if we’ll soon be able to check it via our refrigerators. For better or for worse, email remains a ubiquitous form of communication today. According to a July 2012 report by the McKinsey Global Institute, we spend 13 hours per week dealing with email. Thirteen hours! … [Read more...] about Best Practices for Email Newsletter Content Planning
Liberate Your PDF Newsletter Content
We’ve all received them—heck, perhaps we’ve even had to (shudder) distribute them. You know what I’m talking about: PDF newsletters, sent as an email attachment to a distribution list or linked on a webpage. In some corners, they still lurk. I’m just going to say it: People use PDFs for a hundred different reasons, and about 97 of them are wrong. (Rick blogged about some of … [Read more...] about Liberate Your PDF Newsletter Content