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Home > Archives for process

process

Reconsidering the Social Media Hub

By Georgy Cohen on February 21, 2014

Hub and spoke

One of my favorite projects when working at Tufts University was leading the creation of our social media hub, a custom-built page which hosted feeds from all of our social media accounts and served as an at-a-glance destination for campus social chatter. I was (and still am) extremely proud of what we built. But that was back in 2010. Now, four years later, these types of … [Read more...] about Reconsidering the Social Media Hub

Content Strategy as Problem Solving

By Georgy Cohen on December 17, 2013

Anime figurine and linear algebra text

How many times has someone come to you and asked, “Can you make me a video?” or “Can you help me create this email newsletter?” or “We need a website, can you do this?” What do these requests have in common? In each instance, the requestor is leading with the solution, rather than articulating the problem. You might ask, why a video? What are you trying to communicate, … [Read more...] about Content Strategy as Problem Solving

Make Change: Host Your Own Content Strategy Conference

By Guest author on December 3, 2013

York University campus aerial view

The following guest post was written by Laura D'Amelio, senior content developer for the Division of Students at York University, in Toronto, Canada Do you ever listen in to someone else’s conversation at lunch or while in line to grab a coffee on campus? Maybe you’ve heard the phrases “do more with less” and “wear multiple hats” often, like I do. My job hasn’t been so … [Read more...] about Make Change: Host Your Own Content Strategy Conference

Planning for Content Beyond the Web

By Guest author on September 19, 2013

The following guest post was written by Dave Olsen, a programmer and project manager at West Virginia University. Dave will be speaking at Confab Higher Ed in Atlanta, GA this November. "Get your content ready to go anywhere," says web designer Brad Frost, "because it’s going to go everywhere." For many, responsive web design has become the solution for ensuring that their … [Read more...] about Planning for Content Beyond the Web

Content Strategist Job Descriptions in Higher Ed

By Georgy Cohen on August 8, 2013

"Help Wanted" sign

From conversations with our peers and an occasional scan of the job boards, we observe that more universities are beginning to hire content strategists. This is great news! It means that administrators and senior leaders are recognizing the value of their web content and the work required to manage it well—and hiring accordingly. But what should go into that job description? … [Read more...] about Content Strategist Job Descriptions in Higher Ed

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