The hottest digital platform today arguably isn’t Periscope, Snapchat, or Yik Yak. In fact, it was invented in 1972. Yes, friends, I am talking about email. Email is experiencing a renaissance thanks in large part to a surge of popular newsletter products, whether it is the personal newsletter of a respected writer or a clever newsletter product written in a distinctively … [Read more...] about The Rebirth of Email Newsletters
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Considerations for Special Higher Ed Content Types
We know many of the ways that higher ed communications is unique in practice from other industries—the quirks of the academic calendar, the diverse range of audiences, the intense politics, working under a knowledge-centric mission, and so on. But another way in which higher ed stands out are the content types that only we get to wrangle—catalogs, handbooks, policies, … [Read more...] about Considerations for Special Higher Ed Content Types
Optimizing Your Content for the Social Feed
The following guest post was written by Mike Petroff, digital content strategist, Harvard University. Content strategy typically starts with planning for and managing content on your own website. Words, images, videos, and other elements all fit within your carefully constructed design. But, what happens when people discover your content in spaces like Facebook and … [Read more...] about Optimizing Your Content for the Social Feed
New Storytelling Platforms: Using Medium at Marquette
Own your story! It’s a common refrain of modern publishing. With so many great content tools at our disposal, we need not outsource the telling of our story to third-party media. One of my all-time favorite quotes, by former King’s College communicator Kyle Christie, sums it up nicely: Universities have an opportunity to leapfrog the mainstream media and explain our … [Read more...] about New Storytelling Platforms: Using Medium at Marquette
Best Practices for Email Newsletter Content Planning
Everyone loves to prognosticate about the future of email, including whether or not anyone still reads it or if we’ll soon be able to check it via our refrigerators. For better or for worse, email remains a ubiquitous form of communication today. According to a July 2012 report by the McKinsey Global Institute, we spend 13 hours per week dealing with email. Thirteen hours! … [Read more...] about Best Practices for Email Newsletter Content Planning