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Home > Archives for publishing

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Guidelines for Effective Editorial Calendars

By Georgy Cohen on February 19, 2013

LEGO calendar

Whether we’re planning content for a homepage, a blog, a news site, a Twitter account or some other destination, an editorial calendar is an essential tool for making sense of the who, what, when, where, why and how of our content: Who is responsible for creating this? What content type are we publishing? When will we publish this content? Where will we … [Read more...] about Guidelines for Effective Editorial Calendars

Content Worksheets for Editorial Workflow

By Rick Allen on February 13, 2013

Folder bin

For web professionals in higher ed, keeping content up to date is an uphill battle. Regardless of the size of your institution, as a content professional you still have to deal with numerous subject matter experts, content contributors, editors, approvers, and publishers. Content has a shelf life, and without processes for maintaining it, it can quickly become ROT. Editorial … [Read more...] about Content Worksheets for Editorial Workflow

Setup Your YouTube Videos for Success

By Georgy Cohen on February 5, 2013

Video shoot

Producing a video is a lot of work—concept, storyboarding, scripting, location and talent scouting, shooting, editing and post-production. At the end of all that, you have a shiny new video, likely destined for YouTube. Upload, share, and wait for the hits and plaudits to roll in! Or not. Much like launching a website, some of the most important work comes after videos … [Read more...] about Setup Your YouTube Videos for Success

Case in Point: Building Community at UW-Madison

By Georgy Cohen on October 30, 2012

John Lucas

How can we use content to develop a true sense of community—both online and off—among our audiences? Whether it’s through a revamped newsletter or new ways of using social channels, University of Wisconsin-Madison social media and internal communications manager John Lucas has made it work. Through his work on innovative projects like #UWRightNow, a 24-hour crowdsourced … [Read more...] about Case in Point: Building Community at UW-Madison

Happy Days for Content at HighEdWeb 2012

By Georgy Cohen on October 15, 2012

Bronze Fonz

Another HighEdWeb conference is in the books. This year’s event, hosted in beautiful Milwaukee, Wisc., featured cheese curds, beer, the Bronze Fonz, bratwursts—and of course, tons of incredible insights into making our university’s online experiences awesome. As for content, there were two compelling themes that ran through the various sessions, and I’m going to get to my … [Read more...] about Happy Days for Content at HighEdWeb 2012

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