During our first Meet Content webinar, an attendee asked a great question: where do you start with web content governance? It’s a challenging question to answer because content governance requires that you first have a content plan. Content governance — a process of managing content roles, responsibilities, processes, documentation, tools and training — can’t be distinguished … [Read more...] about Content Governance Assessment
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Evaluating the Mantra “Think Like a Publisher”
Over the last few years, a popular phrase has gained popularity in higher education as well as the broader community of web professionals: Think like a publisher and less like a marketer. This thinking is a backlash against outdated "push marketing" and communications that interrupt and distract users rather than inform and attract them. Hearing this message … [Read more...] about Evaluating the Mantra “Think Like a Publisher”
Content and Community at Boston University
Last week, we talked about content and community in higher education. What is the role of content in online community management? What are the challenges and opportunities? Some smart higher ed community managers chimed in to share their thoughts on these questions and others. Today, I'd like to dig a little deeper. I reached out to Jenny Mackintosh from Boston University to … [Read more...] about Content and Community at Boston University
Content and Community in Higher Education
Some things were just meant to go together — mac and cheese, Wallace and Gromit, Georgy Cohen and a karaoke bar. Also, content strategy and community management. When it comes to social media, these disciplines are completely dependent upon each other. Every tweet, Facebook comment, Flickr photo, YouTube video and blog post is content — and content should give people a reason … [Read more...] about Content and Community in Higher Education
Web Governance and Ownership
In a post this week, Jonathan Kahn, a strong advocate of content strategy and web governance, reminds us that the culture shift to a web-centric mindset for publishing and communication is still incomplete. As I described in my recent post about selling content strategy, we need to help stakeholders make this shift in thinking. Web governance is a responsibility that needs … [Read more...] about Web Governance and Ownership