Last week I attended and had the pleasure of speaking at the Content Strategy Forum in London. It was an amazing conference chock-full of web content professionals helping to move the industry forward. One of my favorite moments of the event was a series of "lightning talks"—by Shelly Wilson, Matthew Grocki, Nicole Jones, and Sara … [Read more...] about The Future of Content Strategy In Five Minutes
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A Content Strategy Approach to Online Crisis Communications (Part Two)
Last week, we began discussing how to approach crisis communications planning from a content strategy mindset, ensuring that we will be able to effectively publish our most "useful, usable content" when it is needed most. I outlined core communications principles that apply during a crisis and addressed how to plan roles and resources and how to structure messaging. Today, … [Read more...] about A Content Strategy Approach to Online Crisis Communications (Part Two)
A Content Strategy Approach to Online Crisis Communications (Part One)
The most important communications plans at our universities are the ones we hope we never have to use. These are our plans for crisis communications, to be activated when a threat is posed to the health and safety of our campus community. Nowadays, these plans revolve heavily around electronic communications. Many universities shifted their crisis communications planning … [Read more...] about A Content Strategy Approach to Online Crisis Communications (Part One)
Building a Campus Content Group—In the Wild West
Many of us work at institutions without top-down content strategy and may be “lone rangers” when it comes to content at our respective schools or departments. It can even be lonely at the top (a.k.a. central administration) if we’re not in the loop with others around campus. But if we look beyond our own dusty saloons, we’ll see many folks just like us, trying to bring the rule … [Read more...] about Building a Campus Content Group—In the Wild West
Stakeholder Support Is Key for Content Strategy Success
Content strategy depends on strong stakeholder relationships. You need stakeholders not only to help inform your content strategy but also to help implement and maintain it. Without involving stakeholders in the planning process and prioritizing their needs, competing objectives will compromise success. Meghan Casey of Brain Traffic offers great tips for gaining stakeholder … [Read more...] about Stakeholder Support Is Key for Content Strategy Success