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Home > Archives for roles

roles

Information Is Not Inherently Useful or Usable

By Rick Allen on May 19, 2011

A common perception in higher ed is that the role of content owners is to simply publish information. If it's on the website, they’ve done their job. How many times have you been told, "Well, did you look on our website? It's there"? As part of a collection of humorous cartoons on content challenges, Bruce Ryan of 4 Syllables highlights the importance of content … [Read more...] about Information Is Not Inherently Useful or Usable

Higher Ed Takeaways From Confab 2011: The Content Strategy Conference

By Rick Allen and Georgy Cohen on May 16, 2011

Cake slice

Last week Meet Content attended Confab: The Content Strategy Conference. We joined web content professionals from around the world to talk content and eat cake. (Seriously, our host Brain Traffic was not kidding when they said the days of content and cake were coming — the subsequent sugar highs were not just metaphorical.) To our delight, higher ed was well … [Read more...] about Higher Ed Takeaways From Confab 2011: The Content Strategy Conference

Web Writing Guidelines for Content Contributors

By Rick Allen on April 18, 2011

Web writing

As web professionals, we owe a lot to our content contributors. Your college website has tons of content, and no one person can do it all. The more you enable content contributors to write for your site (supported, of course, by a thorough editorial process), the closer you will be to your shared goal of creating great content. Here are some web writing guidelines to help make … [Read more...] about Web Writing Guidelines for Content Contributors

Web Professionals as Change Management Specialists

By Rick Allen on April 7, 2011

In an interview with Randall Snare from the CS Forum in London, content strategist Karen McGrane compares her work on the web to change management—a concept that hits home for academia. Generally, colleges are slow to adopt web strategy. As higher ed web professionals, we're not just content, design, development and marketing experts—we're also change management … [Read more...] about Web Professionals as Change Management Specialists

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Rick Allen

Meet Content Owner and Co-Founder. Likes em dashes and strong coffee.

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