Amid the political upheaval in the Middle East over the past several weeks, a dependable source of information has been Andy Carvin (@acarvin), NPR's senior social media strategist. But he's not reporting out of Tripoli or Cairo. Rather, he's tweeting from his Maryland home, often while his kids watch TV in the background and cats vie for attention at his feet. Carvin, whom … [Read more...] about Three Lessons Higher Ed Web Communicators Can Learn from NPR’s Andy Carvin
Archive
Who is the Hero of Your Press Release?
The press release is one of the most ubiquitous elements of higher ed communications, but it is also one of the most static. Lately, there has been a lot of discussion about how to bring the press release into the 21st century. But how about looking for inspiration from centuries past? In this blog post for PR Newswire, VP of user experience design and workflow Rod Nicolson … [Read more...] about Who is the Hero of Your Press Release?
Three Higher Ed Content Problems a Strategy Can Solve
One of the goals of Meet Content is to make content strategy more tangible for higher education web professionals. Many discussions on content strategy (including those led by me) look at it from a wide-angle lens, which demonstrates the necessary holistic approach to content. However, this approach can also make the discipline seem overwhelming and unmanageable. So, to bridge … [Read more...] about Three Higher Ed Content Problems a Strategy Can Solve
Content Strategy… Mmm Mmm Good
If there’s one thing we can all identify with, it’s not having enough time to do everything that needs to get done -- even the most important things. But, if you’re willing to eat lunch at your desk for a week (which you very well might do anyway), C.C. Chapman (co-author of "Content Rules") offers a starting point for getting a hold on your website’s content strategy. How do … [Read more...] about Content Strategy… Mmm Mmm Good
Creating a Social Media Content Calendar
With social media, it's easy to rely on one of my favorite "anti-strategies" – serendipity. Why not, right? People tweet awesome things every day about my school that I can just retweet. There's always a new article or an interesting video to post on Facebook. The hits just keep on coming. We'll be fine. You can’t plan social media! Until you have an episode of what I call … [Read more...] about Creating a Social Media Content Calendar