Empowering higher education to create and sustain web content that works
In a recent post, Rob Engelsman talked about using students to create “authentic content” through social media. Indeed, this can be one of the greatest benefits of social media content. It’s often raw and unfiltered (or less filtered). It’s “authentic.” However, authentic content is not reserved for social media. In fact, all content should be authentic. But why is authenticity good for content? What does “authentic content” mean and how [...]
Whether we’re planning content for a homepage, a blog, a news site, a Twitter account or some other destination, an editorial calendar is an essential tool for making sense of the who, what, when, where, why and how of our content: Who is responsible for creating this? What content type are we publishing? When will we publish this content? Where will we publish it? Why are we publishing this? How [...]
Producing a video is a lot of work—concept, storyboarding, scripting, location and talent scouting, shooting, editing and post-production. At the end of all that, you have a shiny new video, likely destined for YouTube. Upload, share, and wait for the hits and plaudits to roll in! Or not. Much like launching a website, some of the most important work comes after videos are produced. Yes, YouTube is the second most [...]
Not even two months after Meet Content launched, we flew to Minneapolis, Minn., to be a part of another new creation. We were among the inaugural attendees of Confab, the content strategy conference organized by Kristina Halvorson and Brain Traffic. (See our recap of the conference, including a video of attendees sharing their top takeaways.) We were thrilled. Finally, a conference devoted to content strategy, with a lineup that couldn’t [...]
If there’s one thing that the infamous XKCD university homepage comic reminded us, it’s that we need to strike a better balance between tasks and messaging on our homepages. And if there’s one thing that the commentary stemming from that comic reminded us, it’s that our homepage is one of the most political entities we will ever manage, and the solutions don’t come easy. But if you think about, there [...]