Empowering higher education to create and sustain web content that works
In a recent post, Rob Engelsman talked about using students to create “authentic content” through social media. Indeed, this can be one of the greatest benefits of social media content. It’s often raw and unfiltered (or less filtered). It’s “authentic.” However, authentic content is not reserved for social media. In fact, all content should be authentic. But why is authenticity good for content? What does “authentic content” mean and how [...]
When considering how best to use social media platforms such as Twitter or Facebook, we are often thinking in real-time. What are people talking about right now? How can we communicate the vitality of campus life? How can we be proactive listeners and responsive publishers? However, one of the most intriguing ways to use real-time platforms comes from looking into our past. Many institutions are finding that highlighting archival university [...]
Whether we’re planning content for a homepage, a blog, a news site, a Twitter account or some other destination, an editorial calendar is an essential tool for making sense of the who, what, when, where, why and how of our content: Who is responsible for creating this? What content type are we publishing? When will we publish this content? Where will we publish it? Why are we publishing this? How [...]
Producing a video is a lot of work—concept, storyboarding, scripting, location and talent scouting, shooting, editing and post-production. At the end of all that, you have a shiny new video, likely destined for YouTube. Upload, share, and wait for the hits and plaudits to roll in! Or not. Much like launching a website, some of the most important work comes after videos are produced. Yes, YouTube is the second most [...]
Not even two months after Meet Content launched, we flew to Minneapolis, Minn., to be a part of another new creation. We were among the inaugural attendees of Confab, the content strategy conference organized by Kristina Halvorson and Brain Traffic. (See our recap of the conference, including a video of attendees sharing their top takeaways.) We were thrilled. Finally, a conference devoted to content strategy, with a lineup that couldn’t [...]