It's always nice to see higher education content initiatives getting some attention from the broader content strategy community. The latest institution in the spotlight is Harvard Business School, and they're doing a lot of things right. Their content creation is driven by stories -- sourced from the campus population, refined by the marketing communications staff and … [Read more...] about Taking Care of Harvard Business
On topic
Storytelling on Facebook
Yes, Facebook's rollout of Timeline for brand pages has gotten an incredible amount of ink. Err, pixels. Whatever. It's gotten a lot of attention. As challenging as it can be to figure out yet another Facebook change, Timeline does offer some compelling ways to use Facebook to tell our brand story. By emphasizing an organization's history, Timeline allows us to demonstrate … [Read more...] about Storytelling on Facebook
Go With the Workflow
We're very fond of saying that you shouldn't plan for content unless you have the resources to support it. But it's not enough to gesture toward the three willing and eager warm bodies you have on hand, ready to tackle content. What are the tasks? How will they be broken out and assigned? How much time do they take? What comes first, then second, then third? Resources alone … [Read more...] about Go With the Workflow
Future: Perfect! Tense?
Content is on the move! The web has been unleashed from the desktop browser, and content is spilling out onto a host of devices and consumption contexts. However, we're not always preparing our content to embrace this brave new world effectively. As with all things, a little structure is necessary to make the best of things. After HighEdWeb 2011, we called out a couple of … [Read more...] about Future: Perfect! Tense?
Debating Content Strategy
You may be like us, in that you're excited about the ways content strategy can help your institution communicate more effectively via the web. But Gerry McGovern asked a striking question in a recent blog post: "Is there such a thing as content strategy?" He argues that while we may think content is great, senior managers may not care. They just want to get things done -- … [Read more...] about Debating Content Strategy