Using Jargon? Inconceivable!

On the Sametz Blackstone blog, Meg Fowler warns against using jargon in our communications—a plight to which nonprofits are particularly prone.

If you ask every level of an organization how they share the organization’s story, you’ll often get a lot of different answers, expressed in vastly different language—with a particularly large divide between the public and private voices. Which means that, both internally and externally, you’re using words that don’t necessarily mean what you think they mean… and don’t really say what you want to be saying.

Source: Are you speaking your language, or theirs? by Meg Fowler, ‘Round the Square, March 23, 2011

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About Georgy Cohen

Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. Prior to OHO, she worked with a range of higher ed institutions, including stints at Tufts University and Suffolk University and as an independent consultant, on content strategy and digital communication initiatives. Keep going »

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