In an interview with Randall Snare from the CS Forum in London, content strategist Karen McGrane compares her work on the web to change management—a concept that hits home for academia. Generally, colleges are slow to adopt web strategy. As higher ed web professionals, we’re not just content, design, development and marketing experts—we’re also change management specialists. We help web stakeholders adapt and better utilize the web and online communications. Recognizing and embracing this responsibility is needed to do our jobs effectively. What do you think?
And I think so much of user experience work in general, whether it’s interaction design or content strategy or information architecture, a lot of it is really change management. It’s really helping organizations adjust to the fact that, like, “Oh, hey guess what? This Internet thing, it’s not going away.”
Source: Karen McGrane: CS Forum podcast episode 4 by Randall Snare, CS Forum, April 5, 2011