What the… Files: Content and Content Strategy

As with any field, the world of content has its fair share of jargon. And as we know, jargon can sometimes be an impediment to clear communication.

So we decided that we wanted to look past the jargon and help people better understand the things we talk about on Meet Content. To that end, we would like to introduce the What The… Files (also known as WTF). Using a visual format with a more informal tone, we want to cut away the industry babble and level with you about the best ways to communicate on the web.

For our first edition, we decided to tackle nothing less than content and content strategy. Is “content” a word that you say so often you forget what it really means? And what the heck is content strategy anyway? Hopefully, this explanation will help.

Let us know what you think! Also, what term should we tackle next?

Homepage photo by Gundars.Str / Flickr Creative Commons

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About Georgy Cohen

Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. Prior to OHO, she worked with a range of higher ed institutions, including stints at Tufts University and Suffolk University and as an independent consultant, on content strategy and digital communication initiatives. Keep going »

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