The press release is one of the most ubiquitous elements of higher ed communications, but it is also one of the most static. Lately, there has been a lot of discussion about how to bring the press release into the 21st century. But how about looking for inspiration from centuries past? In this blog post for PR Newswire, VP of user experience design and workflow Rod Nicolson draws on the insights of mythologist Joseph Campbell to outline the elements of a compelling press release. What changes have you made to your press releases to make them more effective?
We like well told stories, but we really love the ones we can identify with. If a press release can plant the image of ourselves using that product, attending that event, buying that stock, it’s been a story well told.
Source: Storytelling Rules & Writing Better Press Releases by Rod Nicolson, PR Newswire’s “Beyond PR” blog, March 28, 2011