Every month during the spring and fall we offer an hour-long webinar about a topic related to content strategy in higher ed. Past webinars have covered topics such as content audits, content curation, content planning for responsive web designs and reimagining content in higher education.
Content Templates for Content Creators
Held on March 4, 2014
How do you sustain content standards across an entire institution? How do you bridge the gap between high-level content guidelines and the day-to-day content we all create? How do you prioritize audiences, messaging, voice and tone, and on-page content for your homepage, academic program pages, student life pages, and social media?
Content templates enable content creators to support your content strategy by providing them with prescriptive guidelines for various content types — including new stories, event descriptions, brochures, admissions emails, academic program descriptions, marketing landing pages, and social media.
This webinar guides attendees through the process of planning for, creating, and using content templates for content creators.
Planning for Homepage Content
Held on February 3, 2014
Our homepage is a key strategic digital asset, as well as a highly political one. But we must keep in mind that while the homepage is important, so is the rest of our site and the other ways our audiences discover it. How can we manage internal expectations for our homepage while meeting external user needs?
In this webinar, we discuss determining the purpose of your homepage; establishing a homepage strategy (in the context of a whole website strategy); the pros and cons of various homepage content layouts (menus, long-scroll, centerpieces, carousels, etc.); and how to manage political discussions around homepage content.
Content Strategy as Change Management
Held on August 21, 2012
Let’s talk about content strategy as a framework for change management on the web—building relationships, processes and standards for sustainable change in a decentralized web culture. We can’t treat the web as a side project and we can’t treat content as a website feature. Content is an asset. We rely on it to meet our marketing and communication goals, as well as attracting, informing, engaging and retaining students.
We need to change the way we do business in higher ed. Content strategy can lead the charge.
Reimagine Content in Higher Ed
Held on July 17, 2012
Reimagine your content and realize its potential. Don’t simply repurpose content in new formats—build a content ecosystem by which large and small pieces of content become new and ongoing sources of useful, relevant, on-brand content.
Creating and Planning Content for Responsive Web Design
Held on June 19, 2012
One of the biggest buzz phrases of 2011 has been “responsive web design,” an emerging practice centered around creating designs that “anticipate and respond to users’ needs.” With the surge in mobile and tablet devices, this approach has a lot of value. But what about the substance that those designs support: the content. This prompts two questions: one, what adjustments should we make for our content in a responsive design world, and two, what does (or should) “responsive content” mean?
In this presentation, delivered from the point of view of a content professional and not a web designer or programmer, we discuss some of the answers to these questions, including structured content, content goals and hierarchies, organizational efficiency and planning for multiple device and channel contexts.
Content Audits and Analysis
Held on May 8, 2012
A content inventory is an essential early step in your content strategy. How do you know what content you need if you don’t know what you have? But that’s not where the process should end. How do you dig deeper to not only understand what you have, but if it’s useful, relevant, and on-brand?
Using practical examples, we shared the process of creating a content inventory and a quantitative and qualitative audit to evaluate content quality.
Effective Content Curation in Higher Ed
Held on April 10, 2012
In our communications efforts, we seek to convey and affirm the brand of our institution. But our community is already doing that everyday through the content they share and create. We can integrate that content into our communications efforts through curation. But what does that mean, and what does it entail? This webinar explains what curation needs to be effective, the tools of the trade and examples of effective content curation in higher ed.
Content Strategy in Higher Ed
Held on March 6, 2012
Everyone in higher education wants great and effective web content, but how do we make that happen? Where do we start? What are the challenges and solutions? We offered an overview of how to create and sustain web content that works—useful, usable and on-brand, not to mention engaging and fun!